Boomercentric wine industry at a crossroads as Gen Z turns away from alcohol
Dec 25, 2024
"Time is not on our side," reads Silicon Valley Bank’s 2024 State of the US Wine Industry. Only premium wines are selling, and only to boomers with money. Read More
https://fortune.com/article/boomer-centric-wine-industry-at-a-crossroads-as-gen-z-turns-away-from-alcohol/
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